We gave The Chilli Jam Man a fresh new look to match the fiery personality and top-tier flavour of one of the best chilli jams on the planet.
Maree Hale
Client Success Director
We gave The Chilli Jam Man a fresh new look to match the fiery personality and top-tier flavour of one of the best chilli jams on the planet.
Maree Hale
Client Success Director
We transformed The Chilli Jam Man into a bold, character-led brand that grabs attention on the shelf and connects across generations. By refreshing the identity and introducing a distinctive, playful visual style, we gave the brand a personality as punchy as its products — full of flavour, energy, and unmistakable charm. The result is a confident, premium look that reflects its reputation as one of the UK’s best chilli jams, while attracting both loyal fans and a new wave of spice enthusiasts.
We transformed The Chilli Jam Man into a bold, character-led brand that grabs attention on the shelf and connects across generations. By refreshing the identity and introducing a distinctive, playful visual style, we gave the brand a personality as punchy as its products — full of flavour, energy, and unmistakable charm. The result is a confident, premium look that reflects its reputation as one of the UK’s best chilli jams, while attracting both loyal fans and a new wave of spice enthusiasts.
We transformed The Chilli Jam Man into a bold, character-led brand that grabs attention on the shelf and connects across generations. By refreshing the identity and introducing a distinctive, playful visual style, we gave the brand a personality as punchy as its products — full of flavour, energy, and unmistakable charm. The result is a confident, premium look that reflects its reputation as one of the UK’s best chilli jams, while attracting both loyal fans and a new wave of spice enthusiasts.
Creative сhallenges
Keeping the Jam Man’s cheeky charm while elevating the brand to feel more premium wasn’t without its challenges. Cartoon style and high-end design aren’t always the best bed-fellows. But by leaning into our philosophy of amplifying existing assets, we found a way to make him even bigger — twenty times bigger, in fact. With the addition of some subtly retro typography and considered detailing, we created an ultra-premium deli feel that still kept his playful spirit intact.
Our key challenge was striking the right balance in tone of voice — introducing more premium cues to appeal to a broader audience, without alienating the brand’s loyal existing customers and maintaining the cheeky charm.
Creative сhallenges
Keeping the Jam Man’s cheeky charm while elevating the brand to feel more premium wasn’t without its challenges. Cartoon style and high-end design aren’t always the best bed-fellows. But by leaning into our philosophy of amplifying existing assets, we found a way to make him even bigger — twenty times bigger, in fact. With the addition of some subtly retro typography and considered detailing, we created an ultra-premium deli feel that still kept his playful spirit intact.
Our key challenge was striking the right balance in tone of voice — introducing more premium cues to appeal to a broader audience, without alienating the brand’s loyal existing customers and maintaining the cheeky charm.
Results and feedback
The feedback on the Chilli Jam Man’s chilli jam range has been overwhelmingly positive. The unique balance of heat and flavour has struck a real chord with chilli lovers and foodies alike.
Results and feedback
The feedback on the Chilli Jam Man’s chilli jam range has been overwhelmingly positive. The unique balance of heat and flavour has struck a real chord with chilli lovers and foodies alike.
