VFS

VFS

Bold new look for Villa Farm Shop

Client

Villa Farm Shop

Duration

2 months

Date

Jul 22, 2025

VFS

Bold new look for Villa Farm Shop

Client

Villa Farm Shop

Duration

2 months

Date

Jul 22, 2025

'Rare breeds, Aberdeen Angus beef, handmade sausge and home cured bacon, but nobody was shouting about it! So we got our drums out'.

Maree Hale

Client Success Manager

'Rare breeds, Aberdeen Angus beef, handmade sausge and home cured bacon, but nobody was shouting about it! So we got our drums out'.

Maree Hale

Client Success Manager

We worked closely with owners Sam and Will to create a new brand look for Villa Farm which better reflected their top quality produce. Villa Farm is a great place to avoid the supermarket mechanisation! and have a lovely coffee and a cake while you're at it.

We worked closely with owners Sam and Will to create a new brand look for Villa Farm which better reflected their top quality produce. Villa Farm is a great place to avoid the supermarket mechanisation! and have a lovely coffee and a cake while you're at it.

We worked closely with owners Sam and Will to create a new brand look for Villa Farm which better reflected their top quality produce. Villa Farm is a great place to avoid the supermarket mechanisation! and have a lovely coffee and a cake while you're at it.

Creative сhallenges

Our main challenge was broadening the audience while still appealing to and retaining loyal customers. While the brand combined both modern and traditional elements, applying it to signage, POS, menus, print, and digital touchpoints required a clear and clean approach.

In particular, the website design maintained the premium feel, and an ad-free experience meant we needed to create engaging content flows without relying on traditional ads or clutter. We achieved this by focusing on rich visual content and user-driven discovery, all delivered through clean, well-structured layouts.

Creative сhallenges

Our main challenge was broadening the audience while still appealing to and retaining loyal customers. While the brand combined both modern and traditional elements, applying it to signage, POS, menus, print, and digital touchpoints required a clear and clean approach.

In particular, the website design maintained the premium feel, and an ad-free experience meant we needed to create engaging content flows without relying on traditional ads or clutter. We achieved this by focusing on rich visual content and user-driven discovery, all delivered through clean, well-structured layouts.

User experience focus

The user experience is intentionally clean, intuitive, and visually engaging. From the moment users land on the site, they’re met with a premium, ad-free environment that feels calm and considered. Rich visuals and thoughtful content guide them naturally through the brand story, while clear navigation and user-led discovery options make exploring the site effortless.

Whether browsing menus, learning about the brand, or engaging with digital touchpoints, the experience feels cohesive, modern, and tailored — designed to make users feel informed, inspired, and connected without distraction.

User experience focus

The user experience is intentionally clean, intuitive, and visually engaging. From the moment users land on the site, they’re met with a premium, ad-free environment that feels calm and considered. Rich visuals and thoughtful content guide them naturally through the brand story, while clear navigation and user-led discovery options make exploring the site effortless.

Whether browsing menus, learning about the brand, or engaging with digital touchpoints, the experience feels cohesive, modern, and tailored — designed to make users feel informed, inspired, and connected without distraction.

Let's talk

Maree is here to ensure your experience with us is smooth and successful. Reach out anytime — Maree is here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Maree Hale

Client Success Manager

Extreme close-up black and white photograph of a human eye

Contact us

Let's talk

Maree is here to ensure your experience with us is smooth and successful. Reach out anytime — Maree is here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Maree Hale

Client Success Manager

Extreme close-up black and white photograph of a human eye

Contact us

Let's talk

Maree is here to ensure your experience with us is smooth and successful. Reach out anytime — Maree is here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Maree Hale

Client Success Manager

Extreme close-up black and white photograph of a human eye

Contact us