Designing the packaging for Warrendale Wagyu’s salami stick was all about capturing the indulgent quality of two exceptional products in one. The richness and depth of flavour that Wagyu beef is known for pairs perfectly with the bold, savoury character of traditional salami — resulting in a snack that’s both refined and satisfying.
Maree Hale
Client Success Manager
Designing the packaging for Warrendale Wagyu’s salami stick was all about capturing the indulgent quality of two exceptional products in one. The richness and depth of flavour that Wagyu beef is known for pairs perfectly with the bold, savoury character of traditional salami — resulting in a snack that’s both refined and satisfying.
Maree Hale
Client Success Manager
Our goal was to reflect this premium fusion through clean, confident design with cues of craftsmanship and quality. The result is packaging that proudly showcases the product’s uniqueness, while staying true to Warrendale Wagyu’s reputation for excellence and innovation.
Our goal was to reflect this premium fusion through clean, confident design with cues of craftsmanship and quality. The result is packaging that proudly showcases the product’s uniqueness, while staying true to Warrendale Wagyu’s reputation for excellence and innovation.
Our goal was to reflect this premium fusion through clean, confident design with cues of craftsmanship and quality. The result is packaging that proudly showcases the product’s uniqueness, while staying true to Warrendale Wagyu’s reputation for excellence and innovation.
Creative сhallenges
Creating an original and instantly recognisable design for Warrendale Wagyu’s salami stick was no small task. We wanted something that felt bold, ownable, and directly tied to the product’s unique story.
The solution? A striking illustration of a Wagyu cow’s head looking straight out at the customer — a confident, eye-catching presence on shelf. The cow’s ear tag cleverly doubles as the product label, containing all the essential information about the beef salami. It’s a simple idea, but getting to something that felt both distinctive and immediately clear to the customer took careful thought and refinement.
Creative сhallenges
Creating an original and instantly recognisable design for Warrendale Wagyu’s salami stick was no small task. We wanted something that felt bold, ownable, and directly tied to the product’s unique story.
The solution? A striking illustration of a Wagyu cow’s head looking straight out at the customer — a confident, eye-catching presence on shelf. The cow’s ear tag cleverly doubles as the product label, containing all the essential information about the beef salami. It’s a simple idea, but getting to something that felt both distinctive and immediately clear to the customer took careful thought and refinement.
Conclusion
Balancing creativity with clarity is always the challenge — and in this case, we found a way to bring both together in a way that’s memorable, meaningful, and unmistakably Wagyu.
Conclusion
Balancing creativity with clarity is always the challenge — and in this case, we found a way to bring both together in a way that’s memorable, meaningful, and unmistakably Wagyu.
